Branding a Museum
The aim of the project was to invent and design a Museum. The design process included choosing an already existing location in Madrid as a starting point and then creating a visual language and branding for the potential museum.
Duration
3.5 months
Year
2020
As the concept for my museum I decided to focus on: Bringing awareness to different types of street art/design and outlining the colossal scale and influence of the street art movement. The location I chose for my museum was Edificio Metropolis due to its central position and current usage as an office building. My museum ideally would've exhibited things such as: print design, social commentaries, sculptures, political posters and graffiti. The name chosen for the museum was MOUA or Museum of Unappreciated Art, emphasising the stereotypical view of majority street art as vandalism.
The Logo
For my visual language I decided to incorporate the use of different exhibition covers or monuments/sculptures/graffitis within the O of my acronym. It can change depending on the exhibition which is currently going on within the museum, season, mood the museum wants to portray and etc. For simple advertisements the O would adapt a plain color.
Digital Application
In addition an app was made portraying a process of ticket purchase for the Museum Entrance and the digital application of the visual language.
