EL IMAGINARIO

The aim of the project was to develop a Typeface from scratch. The project was introduced through getting measurements from old industrial shop signs of our choice and adjusting them for our future fonts.

Duration

4 weeks

Year

2020

I have created a Typeface called “EL IIMAGINARIO”. As a form of advertisement for the font a brochure was chosen. I wanted it to be dynamic, but at the same time very playful, with an emphasis on the curves within the font.