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UX Research
The aim of the project was to observe and spot problems with user experience design within a place of our choice.
Duration
1 month
Year
2019
We decided to focus on the DIA supermarket located on Calle General Oraa, 2, Madrid, Spain. The project was divided into phases of research, observations and design. The research part was done through internet and interviews. The observations included shadowing and interviews, as well as user journey maps. The design part consisted of illustrating the gathered information in a form of two posters, with an emphasis on the problems.
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